Does God need a PR man?

I found this article from the New York Times Magazine interesting for the fact that it sees something unusal about God needing a public relations person. The article is about PR agent Larry Ross but the author notices something about Rick Warren (one of Ross's clients) that many evangelicals fail to grasp:

"Warren's book "The Purpose-Driven Life" has sold more than 25 million copies, making it the best-selling hardcover book of nonfiction ever published in the United States, and some say Saddleback has more in common with Google or Starbucks, at least in scope, than the typical church. Warren has a public and a brand to manage."

As for Ross the article asks the obvious question:

"The Kingdom of God itself is a client of sorts. Publicity, marketing and branding are his ministry. So the real question becomes, Why does God need someone to sell him?"